The TIME pedal was original in that it follows natural foot movements and the constraints of biomechanics linked to pedalling techniques unlike other automatic pedalling systems.

This is how the new TIME pedal, the first automatic pedal allowing angular and lateral freedom, significantly lessened tendinitis risks to which cyclists and more specifically racing cyclists were frequently exposed.

A lot of people were sceptical about the validity of this design called BIOPERFORMANCE in those days.

That was when TIME pedals carried off their first victories with Pedro DELGADO (TIME shoes+ TIME pedals) and Jeannie LONGO (TIME pedals) in particular who won the 1988 male and female TOUR de FRANCE with TIME.

TIME was represented on over 120 podiums that year of 1988. So the BIOPERFORMANCE concept became obvious.

Winning like this gave TIME confidence and it has been able to take advantage of a prestigious unrivalled list of prize winners since then.

To increase business and make the company stronger, others products were then developed.